{"store":{"baseInfo":{"podcastTitle":"Corporate Podcasting Smarter","slug":"corporatepodcastingsmarter","podcastDescription":"Corporate Podcasting Smarter is here to share resources, case studies and industry best practices on podcasting for enterprise level and professional organizations.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13515825/PodcastChannel_logo_1_8yjtu.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13515825/PodcastChannel_logo_1_8yjtu_1200x628.jpg?s=db262412505527af4e2e33c9db159400&e=jpg","podcastUrl":"https://corporatepodcastingsmarter.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/corporatepodcastingsmarter/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-hn9p3-ce3c31?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":15,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":false,"showLike":true,"author":"Podbean","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-hn9p3-ce3c31-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/corporate-podcasting-smarter/id1616783513","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-hn9p3-ce3c31?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2kU8i0FB9mlYCwUqx9DYos","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/adf19f5b-7642-49ea-b6e3-20f72a8f230d","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/94861180","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3333317","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://lnns.co/bJFe7fDqhzH","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/corporate-podcasting-smarter-4277127","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/m10xMrHyOuVj","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-omU0purw","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/9uiiwt/PodcastChannel_logo_1_be56baae-5c27-99fa-2663-e50b1567f0bc.jpg","ComponentContent":"

Podcasting for Business, Communication and Training

Podcasting Smarter offers resources for enterprise level and professional organizations featuring interviews with industry experts, learning and development use cases, podcast network advertising best practices, and helpful tips for how to get the most out of podcasting within your organization or media network.

"}},{"id":"ComponentText-77a69072-bde4-213d-c53a-2d1bf7038aa7","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentContent":"

Upcoming & Past Events

Register for free to our monthly live events or watch and listen to live replays live here on the podcast or on Podbean's YouTube channel.

"}},{"id":"ComponentImageText2-060b6258-4f20-0bd9-4a20-11fd03435d76","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/xpp4jy/CPS_Monthly_July_2022_Branded_Audio_3000_3000_px_9e68512c-f8a6-8c95-97e1-1581fea3b939.png","ComponentContent":"

July 2022

Branded Audio: The Best Marketing Tool You're Probably Missing

In this episode we speak with Marc Raco, a branded audio, production and marketing expert with previous experience creating results for companies through branded audio podcasts and experiences.

We'll get into an overview of the types of branded audio making an impact in the market right now, the benefits and expected results of branded audio, how branded audio fits into a larger marketing strategy, the best practices for how to utilize audio queues and create an emotional experience for your target audience and how you can associate your brand with positive attributes without a \"direct sell\".

"}},{"id":"ComponentImageText2-b00e19e5-44f7-b42b-edb5-082c06f35a4e","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/utgt68/CPS_Monthly_June_2022_L_D_3000_3000_px_196b28e0-2a1d-a11d-634d-a3436ac1bf51.png","ComponentContent":"

June 2022

Internal Podcasting for Learning & Development: How Your Organization Can Benefit

In this episode we share how your organization can utilize internal, secure podcasting for training, learning and development and more.

As screen fatigue becomes more and more apparent and storytelling is becoming known to help with information retention and corporate learning and development is evolving, podcasting is quickly becoming a popular solution for many organizations.

"}},{"id":"ComponentImageText2-5e5d440b-1737-09ca-cd87-84ce47b2cb15","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/trun5f/Copy_of_CPS_Monthly_May_2022_LeHigh_1200_720_px_3000_3000_px_1d5c2bfc-c904-0cc0-fe4f-da0bda5199f6.png","ComponentContent":"

May 2022

Why Employee Stories Matter with Lehigh University

In this episode we speak to Hillary Kwiatek, Lehigh University's Employee Communications Specialist about their in-house employee podcast, The Spotcast, and the benefits of having an employee podcast within their organization.

Highlighting the unique expertise and journeys of those who make Lehigh what it is, they're able to strengthen community and celebrate their employee population through podcasting!

Watch the Replay on YouTube

Listen to the Episode here on Podbean

"}},{"id":"ComponentImageText2-062db098-0696-766a-6b7b-b9c2cd47e1ad","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/tat9xa/_CPS_Monthly_Using_Dynamic_Ad_Insertion_to_Benefit_Your_Bottom_Line_3000_3000_px_62947995-ffad-30a6-291e-efe7568db537.png","ComponentContent":"

April 2022

Using Dynamic Ad Insertion to Benefit Your Bottom Line

Dynamic Ad Insertion is where you can insert new ads into the entire catalogue of podcast episodes in your library. This emerging technology enables you to constantly resell all of your podcast episodes to advertizers.

In this episode Bryan Barletta of Sounds Profitable speaks with Podbean's Director of Communications, Shannon Martin on how to use emerging ad technology to benefit your podcast, sell ads and take stay ahead of the curve!

Watch the Replay on YouTube

Listen to the Episode here on Podbean

"}},{"id":"ComponentImageText2-14de9b9f-30e8-d6f0-4920-2026b2dea110","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/jia969/CPS_March_How_to_Benefit_Your_Business_by_Telling_The_Story_of_Your_Brand_3000_3000_px_-21509167e-ec6b-90b0-31a8-995f310d3544.png","ComponentContent":"

March 2022

How to Benefit Your Business by Telling the Story of Your Brand

In this episode we speak to Jonas Woost, the Director of Strategy and Annalise Nielsen the Senior Manager of Business Development at Pacific Content, a renowned podcast production company specializing in podcasts for businesses and marketing.

We'll get into the benefits that podcasting has for your brand, marketing strategy, how to get results, timelines for success and what podcast success looks like for big global brands that are using podcasting for marketing and branding purposes.

Watch the Replay on YouTube

Listen to the Episode here on Podbean

"}},{"id":"ComponentImageText2-cdbe2a59-215e-3694-28d6-3ab7e88b4251","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/ujyanw/CPS_Monthly_How_to_Produce_a_Podcast_Like_the_Pros_3000_3000_px_9a97cb2a-76df-d4cb-fb8c-eed5aab7bf56.png","ComponentContent":"

February 2022

How to Produce a Podcast Like The Pros

This episode features Rob Sanchez, CEO & Founder of MouthMedia Network on getting your production \"pro level\" and honing your podcast's message and production quality!

We'll go over what recording and set up equipment you'll want to invest in, the value of hiring a team (and when is best to take that step), the value of podcasting for businesses and best practices for editing your podcast.

Watch the Replay on YouTube

Listen to the Episode here on Podbean

"}},{"id":"ComponentImageText2-980fd37a-fef2-079f-e0d5-bf545c07c8ad","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/35qkcb/Copy_of_CPS_Monthly_How_to_Succeed_in_Making_Money_with_Podcast_Advertising_2160_x_1080_px_1200_x_720_px_3000_3000_px_-2aa6514fc-c8e3-5e5e-588c-91094b58cc64.png","ComponentContent":"

January 2022

How to Succeed in Making Money with Podcast Advertizing

Our live January Episode featured podcaster advertising expert and the founder of True Native Media, Heather Osgood as we spoke to her about how to build advertising revenue into your podcast, best practices for starting, how to package your podcast ads, how at at what amount you should set your rates, honing in on monetizing your niche and much more!

Watch the Replay on YouTube

Listen to the Episode here on Podbean

"}},{"id":"ComponentImageText2-3c2e44b1-6656-203f-ccc3-0b7d2bfddeb2","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/vpwc5s/CPS_Profile_Pic_LI6945b5f6-b560-cdae-1650-fbea31dcce0c.png","ComponentContent":"

Corporate Podcast Summit

November 2021

Podcasting is quickly becoming one of the top forms of media consumed globally and as a result, many companies are wondering how they can use podcasting to their advantage.

The Corporate Podcast Summit featured a live conversation with Kaspersky's Susi O'Neill on how Kaspersky is using podcasting to showcase the values and work of their brand, a case study with St. James' Place how how they've used podcasting internally within their organization, conversations on podcasting for learning & development and an interview with Shure's Laura Davidson on how to set up your organization's podcast production.

Watch the Replay on YouTube

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":"100","enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":"Podbean","organizationPageLink":"https://www.podbean.com/podcasting"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://corporatepodcastingsmarter.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69c869df","clientSignature":"7347d98a711f23b321efbcedcb6ae149","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb27703315-v3kk5","episode":{"id":"pb27703315","idTag":"v3kk5","title":"Getting Started with Your First Podcast","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/13515825/PodcastChannel_logo_1_8yjtu_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13515825/PodcastChannel_logo_1_8yjtu_1200x628.jpg?s=db262412505527af4e2e33c9db159400&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13515825/PodcastChannel_logo_1_8yjtu.jpg","previewContent":null,"content":"

A simple guide to launching your podcast from idea to recording.

","publishTimestamp":1773300288,"duration":568,"mediaUrl":"https://mcdn.podbean.com/mf/web/k3dfvc4ucby2q6et/Podbean_Tutorial_Series_-_How_To_Start_a_Podcast_c9Kpmb9Bc8E_a3cto.mp4","mediaType":"video/mp4","shareLink":"https://admin5.podbean.com/embed.html?id=pb-v3kk5-1a6b813","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-v3kk5-1a6b813","transcriptUrl":null,"permalink":"/e/getting-started-with-your-first-podcast/","downloadLink":"https://www.podbean.com/media/share/pb-v3kk5-1a6b813?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":9,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-v3kk5-1a6b813","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fcorporatepodcastingsmarter.podbean.com%252Fe%252Fgetting-started-with-your-first-podcast%252F&rts=3af880751db304e07242bb0073eb8c4d0360efb7","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb27703315","idTag":"v3kk5","title":"Getting Started with Your First Podcast","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/13515825/PodcastChannel_logo_1_8yjtu_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13515825/PodcastChannel_logo_1_8yjtu_1200x628.jpg?s=db262412505527af4e2e33c9db159400&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13515825/PodcastChannel_logo_1_8yjtu.jpg","previewContent":null,"content":"

A simple guide to launching your podcast from idea to recording.