Upcoming & Past Events
Register for free to our monthly live events or watch and listen to live replays live here on the podcast or on Podbean's YouTube channel.
Corporate Podcasting Smarter
Corporate Podcasting Smarter is here to share resources, case studies and industry best practices on podcasting for enterprise level and professional organizations.
Listen on:
Episodes
Monday Apr 25, 2022
Monday Apr 25, 2022
In this episode of Corporate Podcasting Smarter our Director of Communications, Shannon Martin, speaks to Bryan Barletta from Sounds Profitable on how to use emerging ad technology to benefit your podcast, sell ads and stay ahead of the curve.
Bryan is the founder of Sounds Profitable, a leader within podcast media on podcast advertising and monetization.
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky, speaks with Annalise Nielsen, Senior Manager of Business Development and Jonas Woost, Director of Strategy of Pacific Content about getting that branding balance right and how to engage your audience with branded content!
We'll cover what the ROI looks like for large organization's podcasting initiatives, how content that's of value to your audience can create a halo effect for your brand, audience growth and much more.
Pacific Content works with top companies on producing Peabody0winning content and audience development.
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
In this episode of Corporate Podcasting Smarter our Head of Marketing, John Kiernan, speaks to Rob Sanchez from Mouth Media on production tips, honing your podcast's message and production quality.
Whether your organization is just starting out or has established podcast, you'll learn tips to increase your production value, audio quality, brand message, and overall production value of your podcast!
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
In this episode of Corporate Podcasting Smarter our Head of Events, Norma Jean Belenky, speaks with Heather Osgood a podcast advertizing pioneer, expert and founder of True Native Media on how to bring revenue, advertisers, and how to succeed in making money with your podcast!
As many organizations are exploring monetization for their own podcast content as well as advertizing within genre-related properties, this conversation offer valuable insight.
...
Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Podcasting for Business, Communication and Training
Podcasting Smarter offers resources for enterprise level and professional organizations featuring interviews with industry experts, learning and development use cases, podcast network advertising best practices, and helpful tips for how to get the most out of podcasting within your organization or media network.
July 2022
Branded Audio: The Best Marketing Tool You're Probably Missing
In this episode we speak with Marc Raco, a branded audio, production and marketing expert with previous experience creating results for companies through branded audio podcasts and experiences.
We'll get into an overview of the types of branded audio making an impact in the market right now, the benefits and expected results of branded audio, how branded audio fits into a larger marketing strategy, the best practices for how to utilize audio queues and create an emotional experience for your target audience and how you can associate your brand with positive attributes without a "direct sell".
June 2022
Internal Podcasting for Learning & Development: How Your Organization Can Benefit
In this episode we share how your organization can utilize internal, secure podcasting for training, learning and development and more.
As screen fatigue becomes more and more apparent and storytelling is becoming known to help with information retention and corporate learning and development is evolving, podcasting is quickly becoming a popular solution for many organizations.
May 2022
Why Employee Stories Matter with Lehigh University
In this episode we speak to Hillary Kwiatek, Lehigh University's Employee Communications Specialist about their in-house employee podcast, The Spotcast, and the benefits of having an employee podcast within their organization.
Highlighting the unique expertise and journeys of those who make Lehigh what it is, they're able to strengthen community and celebrate their employee population through podcasting!
April 2022
Using Dynamic Ad Insertion to Benefit Your Bottom Line
Dynamic Ad Insertion is where you can insert new ads into the entire catalogue of podcast episodes in your library. This emerging technology enables you to constantly resell all of your podcast episodes to advertizers.
In this episode Bryan Barletta of Sounds Profitable speaks with Podbean's Director of Communications, Shannon Martin on how to use emerging ad technology to benefit your podcast, sell ads and take stay ahead of the curve!
March 2022
How to Benefit Your Business by Telling the Story of Your Brand
In this episode we speak to Jonas Woost, the Director of Strategy and Annalise Nielsen the Senior Manager of Business Development at Pacific Content, a renowned podcast production company specializing in podcasts for businesses and marketing.
We'll get into the benefits that podcasting has for your brand, marketing strategy, how to get results, timelines for success and what podcast success looks like for big global brands that are using podcasting for marketing and branding purposes.
February 2022
How to Produce a Podcast Like The Pros
This episode features Rob Sanchez, CEO & Founder of MouthMedia Network on getting your production "pro level" and honing your podcast's message and production quality!
We'll go over what recording and set up equipment you'll want to invest in, the value of hiring a team (and when is best to take that step), the value of podcasting for businesses and best practices for editing your podcast.
January 2022
How to Succeed in Making Money with Podcast Advertizing
Our live January Episode featured podcaster advertising expert and the founder of True Native Media, Heather Osgood as we spoke to her about how to build advertising revenue into your podcast, best practices for starting, how to package your podcast ads, how at at what amount you should set your rates, honing in on monetizing your niche and much more!
Corporate Podcast Summit
November 2021
Podcasting is quickly becoming one of the top forms of media consumed globally and as a result, many companies are wondering how they can use podcasting to their advantage.
The Corporate Podcast Summit featured a live conversation with Kaspersky's Susi O'Neill on how Kaspersky is using podcasting to showcase the values and work of their brand, a case study with St. James' Place how how they've used podcasting internally within their organization, conversations on podcasting for learning & development and an interview with Shure's Laura Davidson on how to set up your organization's podcast production.